Digital Marketing Specialist

Description:

Key Responsibilities:
🔺Develop and implement SEO strategies to improve website visibility, search rankings, and traffic quality.
🔺 Create and manage social media strategies to grow brand presence and engagement.
🔺Oversee social media marketing campaigns, including planning, execution, and performance tracking.
🔺Apply social media SEO techniques to increase discoverability and reach.
🔺Design and execute digital campaigns across multiple channels (social, search, and display).
🔺Monitor campaign performance using analytics tools, generating insights to enhance ROI and conversion rates.
🔺 Implement Conversion Rate Optimization (CRO) strategies to improve user experience and maximize digital results.
🔺Conduct market research, audience segmentation, and competitor analysis to guide strategy.
🔺Collaborate with internal teams and manage client relationships to ensure alignment on marketing initiatives.

📌 Must Haves:
🔺Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
🔺Proven expertise in SEO, social media strategy, and content optimization.
🔺Strong analytical skills with experience in CRO, KPIs tracking, and campaign reporting.
🔺 Proficiency in Microsoft Word, Excel, and PowerPoint.
🔺 Excellent English communication skills; Arabic is a plus.
🔺 Strong project and team management capabilities.

Preferred Skills:
🔺Creativity and attention to detail.
🔺Strategic thinking and problem-solving ability.
🔺Ability to manage multiple projects and deliver measurable results.