Description:
Star Health Medical Center is looking for an experienced PPC & Social Media Executive to lead our paid digital campaigns and organic content strategy across platforms including Google, Meta (Facebook/Instagram), Snapchat, and more. The candidate should be passionate about performance marketing and social media trends, especially in the healthcare space.
Key Responsibilities:
PPC Campaign Management (Google, Meta & Snapchat)
- Develop and manage pay-per-click campaigns across Google Ads, Facebook/Instagram Ads, and Snapchat Ads
- Plan location-based targeting and custom audience segmentation to drive high-quality leads
- Optimize bidding strategies, ad placements, and creative performance
- Monitor and improve KPIs like CTR, CPC, CPA, and ROAS
- A/B test visuals, headlines, and CTAs for better conversion outcomes
Social Media Management
- Plan and publish engaging content on Instagram, Facebook, Snapchat & more.
- Lead the creative team to design platform-specific content including reels, stories, and short videos
- Monitor trends, community feedback, and competitor activity to guide content direction
- Engage with followers, respond to DMs/comments, and manage the clinic’s social reputation
Analytics & Reporting
- Use tools like Google Analytics, Meta Business Suite, and Snapchat Ads Manager to track campaign performance
- Prepare weekly/monthly reports with actionable insights
- Recommend optimizations based on performance and patient engagement
Campaign Coordination & Clinic Promotion
- Promote specialty services like Dermatology, Dental, Pediatrics, and Women’s Health via social campaigns
- Work with internal teams to support marketing for new doctor arrivals, events, seasonal promotions, and outreach programs
- Maintain consistent brand messaging aligned with healthcare regulations and clinic guidelines
Qualifications & Skills:
- Bachelor’s degree in Marketing, Mass Communication, or related field
- Solid understanding of the Saudi market, especially South Riyadh-based consumer behavior
- Skilled in content planning and basic visual editing (Canva or Adobe Suite)
- Bilingual preferred – Arabic and English
What We Offer:
- Competitive salary package
- Growth opportunity in a fast-growing healthcare brand
- Collaborative work culture with performance-focused leadership
- Access to the latest digital tools and campaign platforms