Digital Marketing & Campaign Specialist

Description:

Experience: Minimum 5 years of experience in digital marketing and ad management, with proven experience in the Saudi market.
Core Responsibilities:
Planning, executing, and optimizing digital marketing strategies and ad budgets.
Launching and managing paid campaigns across Google Ads (Search), TikTok Ads, and Snapchat Ads to maximize ROAS.
Managing end-to-end tracking: Setting up conversions via Google Analytics, Google Tag Manager, and Pixels.
Monitoring and optimizing key performance metrics: CTR, CPC, CPA, and Conversion Rate.
Conducting A/B Testing for ads and landing pages, alongside driving SEO strategies.
Analyzing marketing data, preparing periodic reports, and mapping customer journeys to boost conversions.
Requirements: Strong analytical skills, ability to thrive under pressure, and a measurable track record of success. Attaching a portfolio/campaign case studies is highly preferred.