Digital Marketing Performance Officer

Description:

Key Responsibilities:

• Develop and implement effective performance marketing strategies to meet business objectives.
• Analyze and optimize campaigns to improve performance and ROI.
• Manage and monitor digital advertising campaigns across multiple channels, including social media, search engines, and display networks.
• Collaborate with cross-functional teams to ensure alignment and successful campaign execution.
• Stay up-to-date with industry trends and best practices to continually improve campaign performance.
• Track and report on key performance metrics, providing insights and recommendations for future optimization.
• Manage budgets and allocate resources to maximize campaign effectiveness.
• Conduct market research and competitive analysis to inform campaign strategy.
• Identify new opportunities for growth and expansion through performance marketing channels.
• Build and maintain strong relationships with key stakeholders, including internal teams and external partners.

REQUIREMENTS & Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in digital marketing and performance optimization.
• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads).
• Knowledge of SEO, CRO, and content marketing best practices.
• Familiarity with marketing automation and email marketing tools.
• Excellent communication, teamwork, and project management skills.
• Strong analytical skills, including knowledge of MIS/data analysis.