Marketing Specialist

Description:

Rooya Company is seeking a bilingual (Arabic/English) Marketing Specialist to lead digital campaigns and content management in a B2B environment, connecting marketing efforts with tangible business growth results.
📍 Location: Riyadh, Saudi Arabia
🕒 Type: Full-time
💼 Experience: 3+ years in B2B Marketing
Key Responsibilities:
Plan and execute digital campaigns (paid/organic) in Arabic and English.
Develop a content calendar and craft posts, emails, and clear landing pages.
Track performance (CPL, conversions, open/click rates) and continuously optimize.
Demonstrate a deep understanding of company solutions and translate features into customer benefits.
Maintain CRM data hygiene and link marketing results to the sales pipeline.
Coordinate with marketing partners/vendors, review deliverables, and ensure alignment with KPIs and timelines.
Support the preparation of marketing materials for events and meetings.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 3 years of experience in B2B Marketing.
Strong proficiency in both Arabic and English (writing and editing).
Hands-on experience with advertising tools, analytics, CRM, and email marketing platforms.
Strong content writing skills and data-driven decision-making abilities.