Digital Marketing Specialist

Description:

• Develop and implement comprehensive digital marketing strategies to promote Seen Tarbi’s fintech products and services.

• Manage and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and social media channels.

• Create and manage content for social media, email marketing, and the company website to drive engagement and brand awareness.

• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports and insights to improve ROI.

• Conduct keyword research and optimize content for SEO to enhance organic search rankings and website traffic.

• Collaborate with internal teams to develop and execute marketing campaigns aligned with business goals.

• Stay updated with the latest trends in digital marketing, fintech, and open banking to ensure Seen Tarbi remains at the forefront of the industry.

• Develop and execute lead generation campaigns, nurturing prospects through the sales funnel.

• Manage Seen Tarbi’s digital reputation and engage with audiences across various online platforms.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Minimum of 3 years of experience in digital marketing, preferably in fintech, banking, or technology industries.

• Strong knowledge of digital marketing tools, including Google Ads, Google Analytics, SEO tools, and social media management platforms.

• Proven experience in managing social media channels and running successful advertising campaigns.

• Excellent content creation and copywriting skills for various digital platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative mindset with a strong eye for detail and a focus on delivering results.

• Familiarity with email marketing platforms such as Mailchimp or HubSpot.

• Fluency in both Arabic and English is preferred.