Oral Health Education Specialist

Description:

Job Summary :
 

• Provides branded ambassadorship & multiplication from mid-level dental and non-dental influencers that are relevant in influencing future and practicing dental professionals to drive recommendation, prescription & usage of consumer and professional products. Builds and leverages Dental Public Health and other Oral Health influencers relevant to consumer brand choice for advocacy and recommendation of brands towards peers, young professionals, patients & consumers depending on country needs.
• Supervises team of Oral Care Consultants in their daily operations, establishes monthly and weekly routes, coaches the team in field visits, organizes their training, scientific education and cycle meeting. Analyzes the reports and gives recommendations to improve field performance.
   

Job Responsibilities :
 

• Helps to define criteria for segmentation and prioritization of relevant Dental Professional Influencer targets under the lead of POC Manager
• Builds list of target dentists and pharmacies to be visited by the OCCs in line with the local plans and in coordination with the POC Manager
• Defines territories, charts the routes, coverage and frequency.
• Trains the team on science, technology and representation techniques and organizes the cycle meeting
• Coaches the team through joint field visits
• Delivers brand value stories through engaging talks, presentations, demonstrations, education through face to face & remote, to individuals, groups & large audiences
• Engages influencer targets to multiply brand ambassadorship and recommendation; systematically leverages structured continuing dental education and centralisation of dentistry for efficiency
• Leads the organization of multiplication by influencers and education events, supported by RE MKTG, Sc Affairs or OCCs
• Manages samples and education / marketing material intended for education programs or to the team.
• Plans and executes interaction with relevant influencer targets to secure long-term sustainable relationships
• Captures and tracks OHL customers and activities in CRM and analyzes reports
• Masters the CRM tool and generates reports
• Liaises with CDMs and REMs to track different POC activities that link back to sales in pharmacies
• Systematically provides feedback on targets and market dynamics to line Manager, CD Team and Marketing Team
• Acts as key contact to POC Manager
• Helps to define relevant performance and output KPIs and measurement for the role